Legal Risks of Sharing Patient Photos in Dermatology & Cosmetic Surgery

Legal Risks of Sharing Patient Photos in Dermatology & Cosmetic Surgery

Just because your peers feature before-and-after photos in their marketing doesn’t mean that it’s legally compliant. Learn the risks of sharing patient photos and how you can stay on the right side of HIPAA and your state laws. Testimonials from real patients are some of the most compelling marketing tools available. For that reason, and...

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5 Things Healthcare Providers are Doing Wrong on Social Media

5 Things Healthcare Providers are Doing Wrong on Social Media

Are your social media practices compliant with HIPAA and other medical privacy laws? If you’re not careful, that seemingly harmless post can land you in hot water.  Avoid these five common mistakes healthcare professionals make on social media. Most of us cannot go more than 10 minutes without checking our Twitter or Facebook feeds for updates....

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How to Endorse a Product or Service Without Breaking the Rules

How to Endorse a Product or Service Without Breaking the Rules

Many companies offer commissions on referrals for a reason: when someone you trust recommends a product or service, your enthusiasm for purchasing it is heightened.  This enthusiasm will likely diminish, however, if you knew that the referrer was being compensated for the referral. It’s for this reason that the FTC created an Endorsement Guide, the purpose of which is to promote honest and non-misleading...

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